Creating Demand. Delivering Talent. Changing Lives.

Helzberg Diamonds

The Challenge: Attract high-quality, experienced retail associates looking for a long-term employment relationship.

The NAS Solution:

• An employment brand that positions the opportunity to work in a professional-yet non-stuffy-environment
• A career site with interactive components that highlight retail associate testimonials for a message that's genuine, yet compelling
• Strategically positioned advertising and collateral

The Result: Helzberg Diamonds has long recognized that, after speaking with retail associates, candidates "get" what makes their careers different. Since the recent launch of their brand, "Work Happy," they have seen an increase in the number of candidates pre-sold on the opportunity when they apply.

Freddie Mac

The Challenge: Increase positive recognition among candidates—especially on campus.

The NAS Solution:

• A strong employment brand with targeted messaging for campus and diversity
• Redesigned career portal with expanded program content
• A branded Facebook page to extend campus messaging into the social networking space
• Candidate relationship management tools to give campus recruiters a way to respond faster—and easier—to applications and inquiries.

The Result: Freddie Mac reports increased identity and a more positive response during campus events. Reaction to the new brand and interactive presence has been impressive; in fact, visitors to the new Diversity microsite increased by 17% in the first eight weeks of launch.

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Weyerhaeuser

The Challenge: Create a best-in-class employment presence that uses an environmentally conscientious message to attract growth-oriented candidates and new grads.

The NAS Solution:

• Career site architecture that features dedicated content for students, as well as sections that explore 11 distinct career paths
• Digital media that extend the reach of the brand, including campus banner ads and branded job board templates
• Total media coordination—both online and print—that helped the company reallocate their spend across several regions

The Result: The combination of brand and media strategies has helped Weyerhaeuser maximize their North American recruitment advertising investment and position themselves as an employer of choice.

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U.S. Steel

The Challenge: Promote U. S. Steel opportunities among Gen Y jobseekers, targeting engineering and business students on Tier 1 and Tier 2 campuses.

The NAS Solution:

• A campus employment brand that positions U.S. Steel as an innovative leader in technology and a place where teamwork and high-level challenge thrive
• News stories and banners strategically placed on niche sites and in social media environments
• Use of mobile marketing to alert students of area campus visits

The Result: The Company has seen a substantial increase in the number of high-quality applicants in these targeted fields, and reports increased candidate awareness and improved reception on campus and at career events.

National City

The Challenge: With over 2,000 openings representing 50 key hiring categories at any given time, National City Bank needed a way to measure the impact and effectiveness of their recruitment investment.

The NAS Solution:

• A fully optimized careers portal with dedicated areas for key hiring categories and campus microsite
• A media plan that coordinated print and online advertising for branches across geographical areas
• Analytics that track candidates from initial advertising contact to conversion

The Result: National City Bank can now validate their level of spend against media performance, re-allocate advertising resources to maximize their effectiveness, and show ROI for all of their advertising sources. Their new career portal saw an initial increase in visitors of 71% post launch, with a 52% sustained increase, even in months that had typically experienced slower traffic.

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